Why internal corporate reputation is important?

Because it can help increase your sales. Rosa Chun’s IMD professor reports the results of an interesting study: sales tend to increase when employees’ view of a company exceed clients’ view of the company…it may sound counterintutive but it isn’t. After all, employees with a high opinion of the brand do promote the company in such a way that it has a real impact on rentability. That’s why I strongly encourage top managers to consider internal communication as a strategic internal function. It does not involve a lot of money but a strong will to listen, care and motivate human resources.

Link to Rosa Chun’s report:

http://alexandrie.imd.ch/gotorec0301&id=?rec=031954568913639&act=1